NZEDGE Fashion - New Zealand fashion through the eyes of the world's media

Allbirds Open First UK Store

“Allbirds, the San Francisco-based shoe brand that makes its trainers out of eucalyptus, wool and sugar cane, is opening its first UK store in London’s Covent Garden on Wednesday and, if the reaction is…

Paris Inspires Designer Rebecca Taylor

New Zealand fashion designer Rebecca Taylor recently upped and moved her family to Paris. “It was somewhat spontaneous,” Emily Farra writes for Vogue, “but she’s been dreaming of raising her children in the city…

Julie Sufi the Face of Australia’s Pageantry Gowns

In a city identified for its style and statement, Melbourne is tough turf for designers. Home to style icons, it is hard to stand out and persist. But a woman of Kashmiri origin, 28-year-old…

Claudia Li Casts Only Asian Models in NY

A lack of diversity in the fashion world means that all too often, there might be just a handful of non-white models to take the runway at a Fashion Week show. But not at…

Parris Goebel Choreographs Rihanna’s Lingerie Show

The choreography for Rihanna’s New York Fashion Week 17-minute savage beast lingerie runway show, which was live-streamed on YouTube, was orchestrated by New Zealander superstar Parris Goebel. Rihanna unleashed the wild…

Madeleine Jones’ Style Is a Technicolour Dream

“If I could define in one word it would be, colourful,” New Zealand-born, New York-based stylist assistant Madeleine Jones tells Vogue magazine. “I could count on less than one hand the number…

NZ Fashion Week Showcases Established & Emerging Designers

“New Zealand Fashion Week has come to a close and the event, which ran from August 27 to September 2, offered a showcase of both established and emerging designers.” Justine Browning reports for…

Model Stella Maxwell Designs Bag for The Kooples

“Throughout the years I’ve been working as a model, I’ve gathered lots of information on the process of creating fashion without even trying,” New Zealander Stella Maxwell, 28, tells Vogue. French fashion retailer The…

Georgia Pratt Figures in Modelling World

“For a long time, Ashley Graham’s name was about the only one that would pop to mind when thinking of a famous plus-size model. But as diversity becomes an increasing focus in the fashion…

Okewa’s Rainwear Made From Recycled Plastic Bottles

Wellington-based waterproof clothing brand, Okewa, which was founded by Nevada and Nick Leckie, has launched a new fashion collection made from 100 per cent recycled plastic bottles. After Okewa’s project succeeded on Kickstarter, the company’s…

NY-Based Designer Rebecca Taylor off to Paris

“After 20 years in Rebecca Taylor is taking a year to fulfill her lifelong dream of living in Paris,” Women’s Wear Daily (WWD) correspondent Emily Mercer writes. “Twenty-some…

Riverdale’s KJ Apa in Spiffy Choice at US Awards

There was a lot of standout, expressive style on the hot pink carpet at the recent Teen Choice Awards (TCA) in Los Angeles, but one of the most trend-setting fashion moments came from someone…

NZ Fashion Designers to Have on Your Radar

New Zealand “have been making waves internationally with designers such as Karen Walker, Kate Sylvester and Zambesi often seen sitting pretty on the likes of Meghan Markle and Gigi Hadid,” writes Isabelle Truman in…

Allbirds Goes Poolside in Sugarcane

They’re the company famed for creating the “world’s most comfortable shoes”. And now Allbirds, co-created by New Zealand born entrepreneur Tim Brown, has launched a pair of jandals expected to…

New Fashion Role for Riverdale’s KJ Apa

New Zealander KJ Apa, 21, returns to his role as heartthrob Archie Andrews in the American series Riverdale in October, but the Auckland-born actor has been having quite the busy summer in the lead-up…

Tim Brown of Allbirds Shares His Sneaker Secrets

New Zealander Tim Brown, co-founder of Allbirds, the running shoe brand beloved by the likes of Mila Kunis, Jennifer Garner and Emma Watson, has revealed the very unique secret behind his minimalist designs. Brown teamed…

Jessica McCormack Takes Diamonds to New Height

“We started out with the idea of a diamond tennis bracelet, but then I said no, we can do something better than that,” says New Zealand jewellery designer Jessica McCormack of the private commission…

Maggie Hewitt’s Overnight Success

“Within a year of her graduation, Maggie Hewitt’s fashion brand had gone global.” Patty Huntington spoke to the New Zealand designer about her fashion journey “from novice to Net-a-Porter”. She reports for the

Get Summery with Emilia Wickstead and Matches

Auckland-born designer Emilia Wickstead’s summer-ready capsule collection – a collaboration with Matches Fashion – is recommended by Singapore Tatler. “British-based Wickstead, 34, creates her first vacation collection in partnership with e-retailer

Activewear Brand Dead Studios Impresses Influencers

Activewear is expected to outsell luxury fashion within two years, and Australian labels are expanding aggressively and gaining recognition around the world, impressing celebrities and influencers alike. New Zealand-founded Dead Studios is riding the…

Ascot Nod for Emilia Wickstead Vida Jumpsuit

Sophie, Countess of Wessex was the first royal to trial Ascot’s latest dress code amendment, wearing a wide-legged turquoise jumpsuit designed by New Zealander Emilia Wickstead. Admittedly, it was perhaps the most unjumpsuit-y of jumpsuits,…

NZ Rookie Maggie Hewitt Hits the Roof in NY

While there are some big names showing in the Big Apple (Prada, for one), New Zealander Maggie Hewitt took the leap to show her two-year-old Maggie Marilyn label at the city’s recent fashion week. It…

Georgia Pratt on Non-Stretch Denim for Every Body

“I think I’ve had quite a hard time at different phases in my life,” New Zealand model Georgia Pratt tells Vogue, looking back at her long history with denim. “When I was in middle school,…

Karl Lagerfeld and Muse Stella Maxwell Team Up

Supermodel and Victoria Secret’s Angel Stella Maxwell, 28, who was discovered at Otago University, has been enlisted by Karl Lagerfeld to be the face of his new make-up range. Lagerfeld, Chanel’s creative director, launched his…

Look Forward to Summer Dressing by Emilia Wickstead

The easy elegance of Emilia Wickstead’s resort collection fulfils all Vogue Australia’s holiday desires. The magazine declares the New Zealand-born designer will have you wishing it was summer. In the world of Emilia Wickstead, the…

Look Ahead to Summer with FT’s Shannon Gibson

You know the woman. She always looks good. Comfortable and yet elegant, she floats around the office with the nonchalance of someone who knows they’ve nailed their look. Most impressively, she’s got summer style…

Designer Blair Archibald Nails Fashion Week

In a “brilliant debut show” at Mercedes-Benz Fashion Week Australia, New Zealand-born designer Blair Archibald “announces himself as a serious talent,” Nicholas Carolan writes for Grazia. “Anticipation around Archibald’s Resort 2019 presentation has been quietly…

New Rebecca Taylor Store Opens in California

With $600 in her wallet, New Zealand native Rebecca Taylor moved to New York with dreams of starting a fashion line. She cut and sewed at a Brooklyn kitchen table that she built herself….

Emilia Wickstead on Dressing the Royal Family

New Zealand-born fashion designer Emilia Wickstead, a favourite of Meghan Markle and the Duchess of Cambridge, is showing a collaboration with MATCHESFASHION.COM at Fashion Week Australia on 15 May. She…

Frances Schoemack’s Abel a Worthy Investment

Vegan perfume lovers must not only avoid fragrances made with extracts of milk, honey, leather and beeswax, but also secretions from animals used to mark their territories, which are often used as fixatives to…

You Should Be Following Mr Essentialist

New York-based New Zealander Alexander Atkins has been on the radar of online lifestyle magazine Opumo for sometime now as the fashion and grooming blogger, who operates under the pseudonym of Mr Essentialist, continues…

Model Fran Robertson Wins Vegas Pin-Up Pageant

Makeup artist Fran Robertson, who also creates colourful costumes and dresses, has been crowned Miss Viva Las Vegas Pin-Up 2018 at the hugely popular Viva Las Vegas Rockabilly Weekend. The event is said to be…

Jessica McCormack’s Mayfair Magic at Any Budget

The 19th-century Mayfair townhouse filled with contemporary art and antiques; the gobstopper-sized diamonds that populate her Instagram feed, the celebrity fan-base including the likes of Liv Tyler and Rosie Huntington-Whiteley…

Karen Walker’s Monumental Challenge to Masculinity

Israel Adesanya, 28, a UFC fighter, stars in a new fashion campaign for New Zealand designer Karen Walker, in which the pair tackles the concept of masculinity while promoting Walker’s new eyewear collection. While most…

Model Lili Sumner Shares Top Beauty Secrets

Whether she’s walking the runways of Miu Miu and Sonia Rykiel or gracing the inside pages of W, New Zealand-born model Lili Sumner has quickly become one of the most recognisable faces in fashion. Known…

Emilia Wickstead Launches Activewear Range

New Zealander Emilia Wickstead – she of knock-‘em-dead evening dresses and, most recently, bridalwear fame – has branched out into activewear in a collaboration with Britain’s premier health and fitness facility, Bodyism. “It’s important for…

Kester Black’s Anna Ross a Cosmetics Game Changer

No formaldehyde, toluene, DBP, camphor, formaldehyde resin, xylene, parabens, fragrances, phthalates, sulfates, palm oil, petrochemicals or animal-derived or tested ingredients; must be made here and a goal to be fair trade certified (or a…

Georgia Fowler – “I Ticked Off Five Career Goals This Year”

Victoria’s Secret model Georgia Fowler has “shared an emotional tribute to Balmain Paris Fashion Week show and” has “revealed she has ‘ticked off five career goals this year’,” writes Eve Buckland in an article…

Designer Emilia Wickstead on Her Dreamy Getaways

With a working history that spans from the heady heights of Manhattan to Milan’s Navigli Canal, Auckland-born designer Emilia Wickstead is no stranger to fashion capitals. In a Telegraph interview, the outfitter to the…

Maggie Marilyn Can Make a Dress Do Crazy Things

Part sporty part smart, Maggie Marilyn is an ethically responsible label launched in 2016 and has become a go-to for girls who like a statement piece with polish. Harper’s Bazaar asked New Zealand-born Marilyn…

Inspiring Model Georgia Pratt Says to Be Your Truth

As anyone who’s spent time in a few fitting rooms knows, finding a great pair of jeans can take a little time – almost as much time as it can take to find your…

Jacinda Ardern Graces Vogue’s Pages

Jacinda Ardern is clear-eyed about what a prime minister of New Zealand, a country with a population of under five million, can achieve on the world stage. “We’re small,” she tells Amelia Lester reporting…

Georgia Fowler Shoot Lauds Harper’s Anniversary

Georgia Fowler, 25, the youngest daughter of Australian golfer Peter Fowler, is quickly becoming one of the most recognisable faces in the world, twice taking to the coveted Victoria’s Secret runway. Fowler (pictured left)…

Emilia Wickstead’s Pre-Fall ‘18 Collection Reviewed

“One thing to say about Emilia Wickstead: She’s one of those London designers who’s become a modern ‘social success’ with her fit-and-flare midis, long sleeves, and talent for colour which chimes the…

Nopesisters Abreast of Cancer With T-Message

Inspirational Wellington designer siblings Johanna and Brittany Cosgrove, are sharing profits from their clothing range Nopesisters to help survivors of breast cancer and sexual assault. The trailblazers behind normalising the scars of breast cancer treatment…