Local Creatives On Navigating a Post-Covid World
In a recent online i-D magazine article, young New Zealand creatives – including photographer Apela Bell (pictured), designer Charlotte Jennings, and performers Benee and Teeks – explain to readers “what it looks like on the other side” of Covid-19, and what ‘new normal’ means to them.
According to i-D’s Beatrice Hazlehurst, a New York-based New Zealander, “post-Covid” local designers and photographers found “renewed synchronicity; musicians embraced their local fans with vigour; homegrown talent who had left in search of greener pastures made their way back to the motherland.”
Samoan-born Bell explains that it was upsetting to see some fashion business close their doors because of the pandemic.
“But I definitely noticed how hungry we all were to create and venture into new businesses, which was so exciting to see. The whole experience kind of brought us all together to help each other out,” Bell says.
Original article Beatrice Hazlehurst, i-D, January 6, 2021.
Photo by Veronica Crockford-Pound and Joseph Griffen.