Tag Archives: Adweek

New Cops Ad Drives Huge Increase in Web Traffic

New Cops Ad Drives Huge Increase in Web Traffic

How do you reach a broad cross-section of potential police recruits? Adweek asks. With an entertaining video that features a broad cross-section of police spokespeople. Ogilvy did just that for New Zealand Police, and…

Colenso BBDO Win Gold for DB Export Beer Bottle Sand Campaign

Colenso BBDO Win Gold for DB Export Beer Bottle Sand Campaign

Colenso BBDO have won Gold in Adweek’s Project Isaac Awards for their Beer Bottle Sand campaign for DB Export. The award was won in the Event/Experience…

New Zealand Fashion Magazine Lands Naomi Campbell

New Zealand Fashion Magazine Lands Naomi Campbell

Naomi Campbell will feature in New Zealand magazine Remix December “ICONS” issue, as reported in Adweek. “I sent Naomi a copy of Remix through her manager, who happens to be a friend of…

Standout Commercials for Cheil’s Malcolm Poynton

Standout Commercials for Cheil’s Malcolm Poynton

Global chief creative officer at Cheil Worldwide, New Zealand-born Malcolm Poynton, talks to Adweek in Las Vegas about the “lasting genius” of the “legendary” Dove Campaign for Real Beauty and some of his other…

5 Reasons You Will Love ‘Fear The Walking Dead’

5 Reasons You Will Love ‘Fear The Walking Dead’

The Walking Dead spinoff Fear The Walking Dead featuring Kiwi actor Cliff Curtis is “a worthy successor” – “the atypical spinoff that preserves and deepens the tone of its original show”, according to Adweek,…

Bret Mckenzie Nails Music for Old Spice Commercial

Bret Mckenzie Nails Music for Old Spice Commercial

Bret McKenzie has composed a “lunatic” 60-second musical for men’s aftershave brand Old Spice, and “Dadsong” “isn’t just an important component – it’s the main component, around which everything revolves”, according to Adweek. Sara Matarazzo,…

NZ Does Do-Good Ads Better than Anyone

NZ Does Do-Good Ads Better than Anyone

Public service announcements, or PSAs, are a tough nut for the advertising world to crack, particularly when tackling drink-driving or the dangers of drugs. Too often a worthy cause is “laughably ineffective preachy”…

Smarter Together with Hill Holliday

Smarter Together with Hill Holliday

New Zealander Graham Ritchie, 48, has been named new strategy chief for American advertising agency Hill Holliday, overseeing a department of 38 strategic planners who work on brands such as Dunkin’ Donuts, Bank of…

Love Song to Opera House

Love Song to Opera House

New Zealanders musician Neil Finn and opera star Teddy Tahu Rhodes have been included in a line-up of artists chosen to perform sections of Nick Cave’s classic The Ship’s Song for a Sydney Opera…

Weta Puts Out Feelers

Weta Puts Out Feelers

New York-based Ohio Edit is to represent Weta Digital on the US commercial circuit. Company heads Peter Jackson and Richard Taylor decided that their acclaimed effects house would benefit from small international projects in…

Cheap shots for seats

Cheap shots for seats

Air New Zealand recently used social-networking site Twitter to seek opinion on a new Grab-a-seat campaign, which featured six advertisements poking fun at six local destinations. The 9000 followers of Grab-a-seat were asked to…

Hyperfactory Enters Hyperdrive

Hyperfactory Enters Hyperdrive

Rich Frank, former president of both Walt Disney Studios and Paramount Television Group, has invested in NZ mobile marketing agency The Hyperfactory. He joins 42 Below vodka’s founder and chairman, Geoff Ross and Grant Baker, and Paul…

Eslinger in All Things Interactive

Eslinger in All Things Interactive

Tom Eslinger, worldwide interactive creative director for Saatchi & Saatchi, was president of the Cyber jury at this year’s Cannes International Advertising Festival. He spoke about the importance of ideas and the growing respect for media as…

Impossible is Nothing to Lomu

Impossible is Nothing to Lomu

All Black legend Jonah Lomu is one of 21 elite athletes to feature in the latest advertising campaign by Adidas. Titled Impossible is Nothing, the series shows internationally recognised sports figures discussing how they overcame adversity in their…