Hyperfactory Enters Hyperdrive
Rich Frank, former president of both Walt Disney Studios and Paramount Television Group, has invested in NZ mobile marketing agency The Hyperfactory. He joins 42 Below vodka’s founder and chairman, Geoff Ross and Grant Baker, and Paul Frank, current head of television at The Firm, as chief investors in the award-winning company, which was founded in 2000 by brothers Derek and Geoff Handley (pictured). “[The Hyperfactory] were one of the few who weren’t just a sales group or someone who comes in and pitches you an idea and … [then] try to find some creatives to do it or people to write the programming,” said Rich Frank in Adweek. “They were able to function and execute the ideas. It is really what I’d call a full-service agency … They do all the creative and media buying. I was impressed with them.” The Hyperfactory has a US headquarters in New York, International headquarters in Auckland, and sales offices in LA, Chicago, Shanghai, Hong Kong and India. Its client roster includes Toyota, Motorola, Vodafone and Coca Cola.