Impossible is Nothing to Lomu

All Black legend Jonah Lomu is one of 21 elite athletes to feature in the latest advertising campaign by Adidas. Titled Impossible is Nothing, the series shows internationally recognised sports figures discussing how they overcame adversity in their lives. “The campaign is all about athletes telling their story about finding themselves at a cross-road and having to make a decision,” said Lomu on his website. “Mine was about my transplant … and whether I could play again.” Lomu joins stars such as David Beckham and US basketball player Gilbert Arenas in the global television campaign, which was created by Omnicom Group’s 180 in Amsterdam.


Tags: Adidas  Adweek  All Blacks  Amsterdam  Auckland  David Beckham  Gilbert Arenas  Impossible is Nothing campaign  Jonah Lomu  Omnicom Group's 180  

Skyrunner Ruth Croft Prepares for China Race

Skyrunner Ruth Croft Prepares for China Race

The South China Morning Post’s Mark Agnew reports that China might be famous for its food, but two top trail runners are approaching their pre-race meals with contrasting plans. New Zealander…