Impossible is Nothing to Lomu

All Black legend Jonah Lomu is one of 21 elite athletes to feature in the latest advertising campaign by Adidas. Titled Impossible is Nothing, the series shows internationally recognised sports figures discussing how they overcame adversity in their lives. “The campaign is all about athletes telling their story about finding themselves at a cross-road and having to make a decision,” said Lomu on his website. “Mine was about my transplant … and whether I could play again.” Lomu joins stars such as David Beckham and US basketball player Gilbert Arenas in the global television campaign, which was created by Omnicom Group’s 180 in Amsterdam.


Tags: Adidas  Adweek  All Blacks  Amsterdam  Auckland  David Beckham  Gilbert Arenas  Impossible is Nothing campaign  Jonah Lomu  Omnicom Group's 180  

Scarlets Names Sean Fitzpatrick Board Member

Scarlets Names Sean Fitzpatrick Board Member

Welsh rugby team Scarlets has appointed legendary former New Zealand captain and World Cup winner Sean Fitzpatrick, 57, as a new board member, the BBC reports. Fitzpatrick joins as a non-executive director…