Pale Ale Goes Digital

When you purchase a bottle of New Zealand’s Yeastie Boys Digital IPA you can scan in a code from the bottle onto your smartphone, and it will immediately send you to a website where you can access the recipe. Daily News staff writer Norman Miller is a fan. “If you are a homebrewer, this is a great feature,” Miller says. “You can try to recreate this beer in the comfort of your own home. If you are not a homebrewer or do not have a smartphone, it doesn’t matter because the beers from this brewery are pretty much awesome. Yeastie Boys’ Digital IPA is very bitter, but in a good way, because there is enough of a malt body to give it a backbone. The brewery was founded in 2008 by brewer Stu McKinlay and Sam Possenniskie. Yeastie Boys recently started distributing its beers in the United States.”


Tags: beer  Daily News  Homebrewer  Macon Chronicle Herald  Norman Miller  Sam Possenniskie  Stu McKinlay  United States  website  Yeastie Boys Digital IPA  

Lindsay Lohan in Allbirds Running Shoe Campaign

Lindsay Lohan in Allbirds Running Shoe Campaign

American actress and entrepreneur Lindsay Lohan is fronting Allbirds new running shoe campaign celebrating the New Zealand-American sustainable brand’s eco-friendly bright pink sneakers. Lohan stars in the company’s new campaign promoting its…