Tourism New Zealand Wins German Award for ‘100% Middle-earth’

Tourism New Zealand’s 100% Middle-earth campaign has been named the best tourism and travel campaign in the German market at the Mairdumount Tourism and Travel Media Awards in Hamburg. 100% Middle-earth beat eleven other tourism campaigns to take out the award. While the finalists were selected by a jury of publishers and industry professionals, the winner was selected by Mairdumount network users and magazine readers. When voting for 100% Middle-earth readers highlighted the emotional connection they felt through the campaign and how impressive New Zealand’s landscapes looked in the footage. The campaign also won a Bronze PR Lion at the  2013 Cannes Lions Festival of Creativity.


Tags: 100% Middle-earth  100% Pure  advertising campaign  Cannes Lions Festival of Creativity  Mairdumount Tourism and Travel Media Awards  Tourism New Zealand  Travel and Tour World  

How the Gig Economy Worked for Sue McLachlan

How the Gig Economy Worked for Sue McLachlan

New Zealand-born mother-of-two Sue McLachlan is pursuing her passion in the gig economy and making a comfortable amount of money after the collapse of her cloth nappy company business. Yahoo Finance…