Tag Archives: Tourism New Zealand

How Tourism NZ Lures Visitors with WeChat

How Tourism NZ Lures Visitors with WeChat

For a small island nation, tucked away in the South Pacific, New Zealand has an interesting challenge: to attract tourists to its picturesque shores, but not too many. Marketing and media magazine, The Drum…

While Away the Weekend in Auckland and Northland

While Away the Weekend in Auckland and Northland

From breathtaking golf courses to pristine waterways, there are many amazing ways to enjoy New Zealand’s northernmost tip, Tourism New Zealand promotes in gallery format on Britain’s Guardian news site. “Legendary underwater explorer Jacques Cousteau…

New Zealanders Wary of Impact of Tourism

New Zealanders Wary of Impact of Tourism

The number of New Zealanders worried about the impact the booming tourism industry has on the country is growing rapidly, according to a new survey. The survey, commissioned by New Zealand’s tourism industry, found that…

NZ Named Asia-Pacific Top Golf Destination

NZ Named Asia-Pacific Top Golf Destination

New Zealand had been named top golf destination in the Asia Pacific region by the International Association of Golf Tour Operators (IAGTO) for the second time. Held for the first time in 2000, the annual…

Bryce Dallas Howard Named Tourism NZ Brand Ambassador

Bryce Dallas Howard Named Tourism NZ Brand Ambassador

Pete’s Dragon and Jurassic World star “Bryce Dallas Howard is spreading her love for New Zealand as the country’s newest tourism voice in the United States,” as reported in an article on

Wellington Gets the Scarlett Johansson Effect

Wellington Gets the Scarlett Johansson Effect

Ghost in the Shell star Scarlett Johansson, who spent several months in Wellington filming the classic eighties sci-fi remake, says the capital is one of the best cities she has worked in. In a press…

Tane Mahuta Puts Down Roots in Melbourne

Tane Mahuta Puts Down Roots in Melbourne

Tourism New Zealand is bringing the rich history of Tane Mahuta to Melbourne’s CBD with a new eight-week campaign, “Every day’s a different journey in Northland”. The out-of-home campaign is focused around a giant art…

Bollywood Star on Power-Packed NZ Adventure Trail

Bollywood Star on Power-Packed NZ Adventure Trail

Bollywood superstar and adventure junkie Sidharth Malhotra, 31, was in New Zealand recently shooting a social media video highlighting New Zealand’s scenery, adrenalin-packed activities and cultural experiences which will be incorporated into Tourism New…

Tourism New Zealand Recognised at Luxperience

Tourism New Zealand Recognised at Luxperience

Tourism New Zealand “won the prestigious ‘Destination Award’, which is awarded to the destination that best incorporates luxury travel as a key contributor to attracting visitors, and an award for their display area at…

James Cameron Stars in Tourism NZ Campaign

James Cameron Stars in Tourism NZ Campaign

Avatar director James Cameron is starring in the latest Tourism New Zealand campaign – a series of videos filmed over four days in the South Island, which explore the filmmaker’s fascination with…

9 Can’t Miss New Zealand Experiences

9 Can’t Miss New Zealand Experiences

New Zealand is known for its beauty and many diverse activities. Jenn Brown shares her personal ‘Can’t Miss Experiences’. Bungee Jump in Queenstown According to Brown, Bungee jumping is the one true way…

Megan Gale a Model Tourism NZ Cycling Ambassador

Megan Gale a Model Tourism NZ Cycling Ambassador

Australian model, actor and television presenter Megan Gale, 40, once helped promote Australia to Italy on travel show Getaway, now she will use her Maori heritage to help endear New Zealand to the world. Gale…

World’s Best Destinations for Every Kind of Personality

World’s Best Destinations for Every Kind of Personality

Queenstown, New Zealand is one of the destinations featured in an article on destinations for every kind of personalities. Queenstown, New Zealand for the daredevils: Regardless of the season there always are activities that feed…

Three Million Reasons to Celebrate Tourism’s Value to New Zealand

Three Million Reasons to Celebrate Tourism’s Value to New Zealand

Over three million visitors have travelled to New Zealand in the year ending July 2015, according to data released by Statistics New Zealand. The 7.3 % per cent increase of visitor numbers is good news for…

Milford Sound – The Eighth Wonder of the World

Milford Sound – The Eighth Wonder of the World

Experience the majestic beauty of New Zealand’s Milford Sound.

Tourism New Zealand Claims Top Honours at US Tourism Awards

Tourism New Zealand Claims Top Honours at US Tourism Awards

Tourism New Zealand has been named Tourism Board of the Year 2015 by U.S. luxury travel network Virtuoso. The winners were selected by Virtuoso’s community of luxury travel advisors. Chief Executive Kevin Bowler said the…

Dunedin

Dunedin

Take a look at what Dunedin has in store, South Island’s best kept secret. A warm welcome is guaranteed from authentic local characters who tell it as it is.The…

The Kiwi Experience

The Kiwi Experience

Experience the sights and sounds around New Zealand with Tamar and James as they travel around New Zealand for a month on the Kiwi Bus and using the Tiki…

New Zealand Will Be Showcased at Singapore Yacht Show

New Zealand Will Be Showcased at Singapore Yacht Show

Tourism New Zealand will showcase New Zealand at the Singapore Yacht show, held at Sentosa Cove from 23-26 April, to highlight the country as a premium destination for superyachts. The show is Asia-Pacific’s leading superyacht…

New Zealand Tourism Eyes 33% More Indians for World Cup

New Zealand Tourism Eyes 33% More Indians for World Cup

Tourism New Zealand is eyeing a massive 33 per cent growth in Indian travellers to the island Pacific nation this fiscal as it expects an influx of visitors for the World Cup Cricket it…

Tourism Dunedin

Tourism Dunedin

Explore Dunedin’s amazing locations from the wider Dunedin region, including Otago Peninsula, Middlemarch, Waikouaiti, Karitane, Taeri Plains to the inner city’s amazing Victorian and Edwardian buildings, shopping, nightlife and…

The cast of ‘The Hobbit’ talk about The Book of New Zealand

The cast of ‘The Hobbit’ talk about The Book of New Zealand

The cast talk about their experiences in New Zealand and how “The Book of New Zealand” event transports them back to Middle Earth, a world between fantasy and reality.

The Making of The Book of New Zealand

The Making of The Book of New Zealand

To celebrate the 2013 release of The Hobbit: The Desolation of Smaug, Peter Jackson and the cast unveil a giant, New Zealand-themed pop-up book at The Beverly Hilton, with…

Introducing the ‘Book of New Zealand’

Introducing the ‘Book of New Zealand’

Take a look at the video for the opening ceremony of the “Book of New Zealand”,promoting Tourism New Zealand and the 2013 release of The Hobbit: The Desolation of…

Discover Coromandel

Discover Coromandel

Plan your next trip to the beautiful Coromandel in New Zealand and discover hundreds of natural hideaways, making it an ideal place to slow down and relax. Dig…

Sirocco Kakapo Creates a Buzz in Japan

Sirocco Kakapo Creates a Buzz in Japan

New Zealand’s own celebrity parrot, Sirocco Kakapo, has charmed Japanese audiences and gained thousands of new fans after being mentioned on a popular Japanese television show with an audience of over 10 million. A presenter…

Jackson Live-Blogs The Hobbit’s Final Day

Jackson Live-Blogs The Hobbit’s Final Day

After more than two years, Peter Jackson has finished filming the final installment of The Hobbit trilogy. With the final scenes shot on 26 July, the award-winning director wrote on his Facebook…

Long-Haul Visitor Numbers on the Up

Long-Haul Visitor Numbers on the Up

There has been a significant growth in the number of international visitors to New Zealand this year, with a 10 per cent rise in arrivals during the first half of 2013, compared to the…

Tourism New Zealand Wins German Award for ‘100% Middle-earth’

Tourism New Zealand Wins German Award for ‘100% Middle-earth’

Tourism New Zealand’s 100% Middle-earth campaign has been named the best tourism and travel campaign in the German market at the Mairdumount Tourism and Travel Media Awards in Hamburg. 100% Middle-earth beat eleven other…

New Zealand Tourism Up Thanks to Middle-Earth

New Zealand Tourism Up Thanks to Middle-Earth

New Zealand has seen a boast to its international tourism as a result of the first Hobbit film released in December 2012, says government agency Tourism New Zealand. Figures released by the agency this…

NZ protects Asian tourists from exploitation

NZ protects Asian tourists from exploitation

New Zealand will ‘not tolerate’ Asian tourists being ripped off, Associate Tourism Minister Chris Tremain is reported saying by the New Straits Times. His comment follows the fining of two New Zealand firms by…

Visiting the Fabulous

Visiting the Fabulous

“Middle-earth may be mythical, but so too is New Zealand,” Mark Johanson writes for International Business Traveler. “The only difference is you can visit the latter. It’s a place where glaciers carve paths through…

Staying Atop an Alpine Meadow

Staying Atop an Alpine Meadow

“Whare Kea Lodge pilot James Ford is gunning his helicopter up a wide, verdant valley on a perfect summer’s day,” Toronto Star travel editor Jim Byers describes. “He climbs up and up and clears a…

New Zealand a Travel Success

New Zealand a Travel Success

New Zealand has won five awards at the 18th World Travel Awards in the Australasia category, with Air New Zealand voted as the region’s ‘leading airline’ and Wellington International as ‘leading airport’….

New Zealand and You

New Zealand and You

After more than a decade of success with the 100% Pure New Zealand brand, Tourism New Zealand has changed the slogan to 100% Pure You. Tourism New Zealand chief executive Kevin Bowler said research…

Pure Advice for Coast

Pure Advice for Coast

Former CEO of New Zealand Tourism and creator of the 100% Pure New Zealand campaign, George Hickton, was the keynote speaker at a gathering of 3 tourism sector operators making up the new Australian…

All the Way South

All the Way South

Online reality show The Gap Year: Challenge New Zealand began in November and follows the adventures of five British travellers battling it out over four weeks to make it to the final. Model Kimberley,…

Pure Success

Pure Success

Tourism New Zealand’s 100 per cent Pure campaign has topped an international branding survey published by the United Nations World Tourism Organisation and European Travel Commission. The survey asked 165 national tourism organisations which…

Bumper season nears

Bumper season nears

Queenstown is looking at its best ever season this year with record online bookings, cheap airfares and a weak New Zealand dollar promising a booming 2009. NZSki Ltd CEO James Coddington suggested that “the…

Touting the Youth

Touting the Youth

New Zealand ‘the youngest country’, is the new focus of Tourism New Zealand’s international branding. Tourism chiefs have called in London PR agency Henry’s House as they revive the country’s popularity post-Lord of the…

Tourism NZ Gets Googled

Tourism NZ Gets Googled

Tourism NZ has teamed up with Google to develop its own official ‘layer’ on Google Earth, in a world first for a tourism authority. Google Earth is a searchable tool for geographic information that combines satellite…

Being Nice Makes Business Sense

Being Nice Makes Business Sense

Tourism NZ has launched a new campaign encouraging Australians to travel to NZ at different times of the year. At the same time, it urges New Zealanders to ease up on the traditional taunting…

NZ Retreat in Roppongi

NZ Retreat in Roppongi

Tourism NZ and Air NZ are co-sponsors of the New Zealand Travel Cafe, recently opened in Tokyo’s Roppongi entertainment district. The café serves NZ burgers, beer, wine and ice cream, plays NZ music and houses a…

Tourists Flock to Favourite Destination

Tourists Flock to Favourite Destination

According to new figures released by Statistics NZ a record 2.4 million tourists visited NZ last year – 1.6 per cent more than in 2005. The number was boosted by 903,504 Australian tourists, the most…

Another Webby for Edge

Another Webby for Edge

Exponents Tourism NZ’s consumer website newzealand.com, designed by Shift, has won the Webby award for best tourism website in the world for a second time. Known as the Oscars of the internet,…

NewZealand.com the Business

NewZealand.com the Business

Business Week hails Tourism NZ’s Webby Award winning website, NewZealand.com, as “a vibrant blend of heritage and enterprise” – media savvy, innovative and easy to use. ” is clearly establishing itself as a prime mover with…

NZ has the Edge Online

NZ has the Edge Online

NewZealand.com, Tourism NZ’s award-winning website, earned further raves in a feature article by Brand Channel. “A ninth annual Webby Award winner, the homepage of NewZealand.com is a vibrant blend of heritage and enterprise, with both tourism and…

Big Boys Taken down

Big Boys Taken down

Tourism NZ website New Zealand.com has won the online equivalent of an Oscar – a Webby . The International Academy of Digital Arts and Sciences named New Zealand.com the top tourism website in the world,…

Four in Twenty Ain’t Bad

Four in Twenty Ain’t Bad

Four NZ estates made the top 20 international accommodation list in Andrew Harper’s annual Hideaway Report; Blanket Bay (Queenstown), Huka Lodge (Taupo), Wharekauhau (Wairarapa), and Kauri Cliffs (Bay of Islands). ” is proof that the quality of…

Co-host Clark

Co-host Clark

Helen Clark appeared on America’s top-rating Today Show to promote an upcoming Discovery Channel program on NZ. New Zealand: The Royal Tour sees the PM take American presenter Peter Greenberg on a guided tour…

Take Your Kit

Take Your Kit

Tourism New Zealand has a handy pack for travelling Kiwis, useful for defecting question about the number of sheep at home or the name of that atom-splitting guy…

The Art of Selling Nothing: Cashing in on Kiwi Fresh Air

The Art of Selling Nothing: Cashing in on Kiwi Fresh Air

New Zealand’s tourism campaigns play on the myth of its clean, green image, but soon the truth may be stranger than fiction. A proposal for clean air producers, such as New Zealand, to sell “carbon sinks”…