Tom Wright Peddling Juice to NYC Fashionistas

Described as “the underground GOAT” by Supreme store manager and community organiser Aaron Wiggs, New York-based Tom’s Juice is the small-batch, cold-pressed fruit (juice) of 31-year-old New Zealander Tom Wright’s labour, Maggie McGlinchy reports for New York magazine.

Tom’s Juice isn’t really a juice company. It’s more like a brand that sells juice,” Wright says. Though he started juicing as a side hustle in 2019, it became a permanent pivot when COVID-19 struck and Wright’s other gigs fell through.

No stranger to the streetwear scene, Wright had a brand back in New Zealand called Shark Week, and he believes his retail experience contributes to his business approach today, McGlinchy writes. “I think my background helps because I still look at Tom’s as a fashion brand in some way,” he says. “But instead of selling jeans and T-shirts, it’s juice.”

The corporate vibe at bigger chains is antithetical to the experience of ordering from Wright, who hand-delivers each juice on his bike, rain or shine.

Original article by Maggie McGlinchy, New York, June 4, 2021.

Photo by Christian Rodriguez.

Tags: New York (Magazine)  New York City  Tom Wright  Tom's Juice  

Microbiologist Tanu Gupta Wins Basil Jarvis Prize

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Palmerston North AgResearch senior scientist Tanushree Gupta has received the Basil Jarvis Prize at the Applied Microbiology Awards, which was presented to her in London, AgResearch communications specialist Gred Ford writes…