Sideline Venture

NZ’s best known sportswear brand, Canterbury of New Zealand, registered on leading international trend analysis site WGSN’s radar with its entry into the US market. “In a sea of denim and tees, Canterbury of New Zealand is something fresh in the marketplace. The shirts are a natural progression from polos,” says marketing manager Colin Gillooly. The premium men’s range will offer everything from traditional home and away jerseys to Canterbury’s famous “Uglies”, the one-of-a-kind jumpers made from leftover fabric pieces.