New Voice in US Media Marketplace
NZ-born advertising executive Antony Young, US CEO of Optimedia, is about to publish his first book in America. In Profitable Marketing Communication he offers US marketers a fresh perspective on the media marketplace, based largely around successful European campaigns and organisational models. One of his key points is the need, particularly in the US, to move from analogue to digital: “I’m a fan of digital, and while many talk about bringing digital into the mainstream, we [at Optimedia] wanted to turn the organization on its head and do it.” Young began his advertising career at Saatchi & Saatchi and Colenso/BBDO in Auckland, before spearheading Zenith Media’s launch in Asia. He replaced industry veteran Mike Drexler as CEO of Optimedia US in June last year.