Merino for New Yorkers

Icebreaker will open its first store in Manhattan, New York in early December. The 25-square-foot SoHo store will be Icebreaker’s flagship. The new TOUCH_LAB retail store will showcase the complete Icebreaker line from its Outdoor, Running, Cycling, Travel, Kids, Underwear and City collections, all made from handpicked merino wool born in the Southern Alps. “More and more New Yorkers will soon discover Icebreaker’s miracle fibre from New Zealand,” Icebreaker’s founder and CEO Jeremy Moon said. “Our TOUCH_LAB will allow us to showcase our freshest designs with savvy SoHo residents who are known connoisseurs of top-quality apparel.”