Tag Archives: Icebreaker

Icebreaker Cuts Deal with VF Corporation

Icebreaker Cuts Deal with VF Corporation

Merino wool clothing retailer Icebreaker, founded by New Zealander Jeremy Moon 22 years ago, has been sold to US-based VF Corporation, which owns The North Face, Timberland and Vans. Moon, who did not reveal how…

Outside Magazine Fancies New Icebreaker Range

Outside Magazine Fancies New Icebreaker Range

New Zealand garment manufacturer Icebreaker get the Outside Magazine endorsement, their new MerinoLoft insulation “coveted” by the publication. “Icebreaker’s MerinoLoft is exceptionally warm, outperforming both down and synthetic alternatives, especially when wet,” Wes Siler writes…

Fyfe a Great Fit for Icebreaker

Fyfe a Great Fit for Icebreaker

Rob Fyfe, the man who engineered the turnaround of Air New Zealand after the airline’s Government bailout, is the ideal candidate to take over the reins at Kiwi global outdoor clothing retailer, Icebreaker, says…

Icebreaker Launches Product Modelled on Snowshoe Tracks

Icebreaker Launches Product Modelled on Snowshoe Tracks

New Zealand-based clothing designer Icebreaker is collaborating with British artist Simon Beck to launch the brand’s new “The Art of Nature” product series, an ongoing, annual collaboration with artists who use objects found in…

NZ is Beating Australia to the next Wool Bonanza

NZ is Beating Australia to the next Wool Bonanza

“As to why the New Zealanders beat Australia to a market that could – arguably should – have been ours, the story is complex, ranging from chutzpah to lost opportunities and marketing failures…

Icebreaker President Reflects on Path to Portland

Icebreaker President Reflects on Path to Portland

President and co-founder of Icebreaker, the Wellington-based merino wool clothing brand, Jeremy Moon recently spoke at the inaugural meeting of Athletic and Outdoor Young Professionals about the company’s roundabout route to their US home…

Breaking More Ice

Breaking More Ice

New Zealand-based clothing company Icebreaker, makers of hand-picked merino wool adventure-wear will open a second Vancouver store in September. “Vancouverites have been such great supporters of Icebreaker, and we think the North…

Icebreaker On-Demand

Icebreaker On-Demand

Pioneering outdoor merino apparel company Icebreaker has relaunched its American ecommerce site using on-demand ecommerce platform Demandware, and has plans to expand beyond North America into Europe and the Southern Hemisphere during 2012 and…

Mutual Love of the Outdoors

Mutual Love of the Outdoors

New Zealand-based active-lifestyle clothing company Icebreaker – one of a number of new international fashion and fashion-related retailers operating in Canada – opened a store in Vancouver this year, attracted largely by British Columbians’…

Global Merino Expert

Global Merino Expert

Icebreaker owner and CEO Jeremy Moon hated wool as a child. “I had to wear it as a kid and it was my nightmare — itchy, heavy and prickly. It sucked.” In 1994, a…

Breaking the NY ice

Breaking the NY ice

Actor and comedian Jemaine Clement recently made an appearance at the opening of sporting apparel line Icebreaker’s new Manhattan store. Examiner.com wrote: “While the staff was getting ready for the big grand opening, a…

Merino for New Yorkers

Merino for New Yorkers

Icebreaker will open its first store in Manhattan, New York in early December. The 25-square-foot SoHo store will be Icebreaker’s flagship. The new TOUCH_LAB retail store will showcase the complete Icebreaker line from its…

No sweat merino

No sweat merino

Wellington-based merino wool pioneer for the outdoors, Icebreaker, recently launched its new range of technical knits for runners, the GT Run range, at a product show in Friedrichshafen on the shores of Lake Constance…

Northern Expansion

Northern Expansion

08 December 2008 – Wellington clothing company Icebreaker has engaged a distributor in Germany, Sweden and Norway, having also opened its first Eastern European sales and marketing office in the Czech Republic earlier…

In Sheep Code

In Sheep Code

New Zealand clothing label Icebreaker is enabling its customers to trace their purchased merino garment back to one of the 120 sheep stations where the fibre was grown by entering the individual ‘Baacode’ number…

Beyond the Ugg

Beyond the Ugg

No longer are New Zealand’s fashion tastes being derided for unbecoming tracksuits and shoes, the local fashion industry is pinning the country on the style map. New Zealand is now home to a vibrant…

Icebreakers Canadian Connection

Icebreakers Canadian Connection

Nova Scotias Chronicle Herald reveals a NZ business success storys Canadian connection. Jeremy Moons outdoor clothing company Icebreaker enjoys CA$100 million in annual retail sales, largely thanks to its revolutionary merino wool thermal underwear. Icebreaker and…

Mad for Merino

Mad for Merino

A trip to NZ “pulled the scratchy wool from  eyes” with the discovery of Kiwi staple, merino. “This is not your grandfather’s wool, most of which could have doubled as a Brillo…

Kiwi Designers Spruce Up

Kiwi Designers Spruce Up

Zeitgiest wunderkind Tyler Brule, founder of the phenomenally successful Wallpaper magazine, launches an even more exclusive title: Spruce. A bi-annual publication focusing on the very best of global fashion, it’s no suprise that two…