Jewellery Brand Monarc Good for the Planet

“Ethical jewellery is defined as jewellery that has no negative impact on the people who make it, or the environment it’s produced in, Naomi May writes for London’s Evening Standard. “It may sound like a lot to get your head around when shopping for new gems, but there are some seriously cool, eco-friendly jewellery brands who have flourished, making it easier than ever to shop for conscientious bling.” May includes New Zealand-founded, London-based brand Monarc in her story for the newspaper.

“Monarc was founded in 2016 by New Zealand-born model and ex-Gucci ambassador, Ella Drake, following a lucrative career in modelling,” May writes.

“After shooting for Vogue Gioiello, Vogue’s jewellery magazine, Drake felt so inspired by the fine jewellery she’d been styled with that she returned to school to study at the prestigious Gemological Institute of America in Florence, inspiring the birth of Monarc.

“Over 90 per cent of the precious metals used to create Monarc’s jewellery are produced using recycled waste, and the brand will only collaborate with suppliers who share the same ethics as them.

“Monarc’s two bridal and engagement ring collections use diamonds sourced from Diamond Foundry, which is the world’s first certified carbon neutral diamond producer, and as if this wasn’t enough, their packaging is also made using recycled wood.”

Original article by Naomi May, Evening Standard, October 11, 2019.


Tags: Ella Drake  Evening Standard  jewellery  Monarc  Sustainability