“Amo, ergo compro”

NZ’s leading ad-man, Kevin Roberts, interviewed in Italy’s L’espresso. “He dresses completely in black and looks like a bar room bouncer just back from Armani. But Kevin Roberts, CEO of Saatchi & Saatchi, is anything but a bouncer: instead of throwing customers out, he throws them in. With loads of ideas about practically everything…”


Tags: CEO  Italy  Kevin Roberts  L'espresso  Saatchi & Saatchi