Much love for Lovemarks

Tom Peters named Lovemarks: The Future Beyond Brands (written by Edge co-founder Kevin Roberts) his Business Book of the Half-Decade, calling it “just bloody brilliant.” Lovemarks also made Amazon’s top ten business books of 2004, with the accompanying description: “Lovemarks is an entertaining, elucidating, and ultimately inspiring vision of the rejuvenation of brands through the power of love and the responsibility of business to fulfill one of its key functions – to make the world a better place.”