Lovebug the Secret to On-line Advertising

Internet advertising that works has become the advertising industry’s holy grail. Futurist Kevin Roberts says that solution remains the same as always: good web advertising will play on emotional connections. Roberts cites examples that have successfully made the connection, from the lovebug virus to the Apple i-mac.


Tags: Apple i-mac  Chicago Tribune  Kevin Roberts  lovebug virus  

Behind the Mic with Groundbreaker Rikki Swannell

Behind the Mic with Groundbreaker Rikki Swannell

World Rugby talks to New Zealander Rikki Swannell about becoming the first female lead commentator on the men’s HSBC World Rugby Sevens Series and her life in sports broadcasting. As an experienced…