Lovebug the Secret to On-line Advertising

Internet advertising that works has become the advertising industry’s holy grail. Futurist Kevin Roberts says that solution remains the same as always: good web advertising will play on emotional connections. Roberts cites examples that have successfully made the connection, from the lovebug virus to the Apple i-mac.


Tags: Apple i-mac  Chicago Tribune  Kevin Roberts  lovebug virus  

Conductor Gemma New Returns in Demand to US

Conductor Gemma New Returns in Demand to US

New Zealand-born conductor Gemma New and Malaysian pianist Tengku Irfan, “among the leading young lights in the international classical music world”, worked together in July as guest artists at the Aspen…