First to Drive Everest

The latest US advertising campaign for the Toyota 4Runner sport utility centres on scaling the rugged heights of Mt Everest. The Saatchi & Saatchi production uses NZ icon Sir Ed Hillary in its bid to reclaim Toyota’s “king of the mountain” status among SUV brands.


Tags: Advertising Age  Edmund Hillary  Mt. Everest  Saatchi & Saatchi  SUV brands  Toyota 4Runner sport utility  

Taika Waititi Explains Our Sense of Humour

Taika Waititi Explains Our Sense of Humour

New Zealander Taika Waititi is now one of Hollywood’s hardest working filmmakers with a slew of projects in development, writes Joe Utichi, who interviews the director for entertainment news site, Deadline….