First to Drive Everest

The latest US advertising campaign for the Toyota 4Runner sport utility centres on scaling the rugged heights of Mt Everest. The Saatchi & Saatchi production uses NZ icon Sir Ed Hillary in its bid to reclaim Toyota’s “king of the mountain” status among SUV brands.


Tags: Advertising Age  Edmund Hillary  Mt. Everest  Saatchi & Saatchi  SUV brands  Toyota 4Runner sport utility  

Underplayed Doco Stacey’s Lee’s Homage to Women

Underplayed Doco Stacey’s Lee’s Homage to Women

Electronic music documentary Underplayed is the feature debut of New Zealand-born director Stacey Lee, who has been shortlisted for the Cannes Young Directors Award. “Filmed through a deeply intersectional feminist lens,…