First to Drive Everest

The latest US advertising campaign for the Toyota 4Runner sport utility centres on scaling the rugged heights of Mt Everest. The Saatchi & Saatchi production uses NZ icon Sir Ed Hillary in its bid to reclaim Toyota’s “king of the mountain” status among SUV brands.


Tags: Advertising Age  Edmund Hillary  Mt. Everest  Saatchi & Saatchi  SUV brands  Toyota 4Runner sport utility  

Cheil CCO Martyn Poynton Takes Two Minutes

Cheil CCO Martyn Poynton Takes Two Minutes

New Zealander Malcolm Poynton joined ad agency Cheil Worldwide at the beginning of 2015 as the network’s first global chief creative officer, following celebrated stints at SapientNitro, Ogilvy and Saatchi &…