First to Drive Everest

The latest US advertising campaign for the Toyota 4Runner sport utility centres on scaling the rugged heights of Mt Everest. The Saatchi & Saatchi production uses NZ icon Sir Ed Hillary in its bid to reclaim Toyota’s “king of the mountain” status among SUV brands.


Tags: Advertising Age  Edmund Hillary  Mt. Everest  Saatchi & Saatchi  SUV brands  Toyota 4Runner sport utility  

The Examined Life of Melanie Lynskey

The Examined Life of Melanie Lynskey

In series like Yellowjackets, New Plymouth-born actor Melanie Lynskey specialises in revealing the turbulent emotions of women who seem innocuous and mild on the surface, Alexis Soloski writes in a profile…