First to Drive Everest

The latest US advertising campaign for the Toyota 4Runner sport utility centres on scaling the rugged heights of Mt Everest. The Saatchi & Saatchi production uses NZ icon Sir Ed Hillary in its bid to reclaim Toyota’s “king of the mountain” status among SUV brands.


Tags: Advertising Age  Edmund Hillary  Mt. Everest  Saatchi & Saatchi  SUV brands  Toyota 4Runner sport utility  

Inaugural Toronto Film Fest Award Goes to Taika

Inaugural Toronto Film Fest Award Goes to Taika

The Jojo Rabbit and Thor: Ragnarok filmmaker, Taika Waititi, will receive Toronto Film Festival’s (TIFF) first-ever Ebert Director Award, which will be handed out on 9 September at the inaugural TIFF…