Cloudy Bay Credibility

The burgeoning NZ wine industry gets an extensive survey in The Drinks Business magazine (UK.) Author Penny Boothman cites several factors behind NZ’s success on the international market, including the ongoing Cloudy Bay effect. “The icon of Cloudy Bay put NZ Sauvignon on the map… A lot of consumers who are willing to spend more than £6 on a bottle of wine probably would know what Cloudy Bay was, but they might not be able to name a £ 20 wine  from Australia or the US.”  The NZ industry is also helped by its size: small “boutique” businesses present a more focused and unified front than the complex image a country the size of Australia has to get across. Paul Stratford, MD of Stratfords Wine Agencies: “In all areas whether it be for a retailer or a restaurant, I think NZ certainly adds credibility and image to the whole range.


Tags: Australia  Cloudy Bay  Drinks Business (The)  NZ Sauvignon Blanc  NZ Wine Industry  Paul Stratford  Penny Boothman  Stratfords Wine Agencies  United Kingdom  United States  

Grace Stratton an InStyle Badass Woman for 2019

Grace Stratton an InStyle Badass Woman for 2019

Nineteen year old kiwi Grace Stratton, founder of accessible fashion website allisforall.com (AIFA), has been recognised as one of American InStyle magazine’s 50 Badass Women for 2019 https://www.instyle.com/celebrity/50-badass-women-2019 – a…