AllBird’s Merino Trainers Wow WIRED

AllBird’s new Wool Runners are the brainchild of Tim Brown, 35, a native New Zealander and former All White. And according to WIRED magazine – which rates the sneaker 9/10 – they are “understated”, “damn good looking,” and “cozy and supportive enough to wear all day.”

WIRED says: “The shoes are made in New Zealand using ultra-fine merino wool and a rubber-foam polymer sole. Also, castor beans. No, really, castor beans. The simple shoes come in a handful of colours (charcoal, green, navy, light blue, and red), but they aren’t trying to compete with the neon-lined displays at Foot Locker.

“No, AllBirds has a higher goal: create shoes with a super-low carbon footprint, right down to the box, in which each single shoe is housed in its own separate compartment, a design that uses far less cardboard to ship them.

“After his athletic career, Brown attended [the London School of Economics]. When his Kickstarter campaign for the shoes exceeded his expectations, he teamed up with San Francisco Bay Area entrepreneur Joey Zwillinger. Together they launched AllBirds, which launched its consumer-reafy product this month. The US$95 kicks come with a 30-day trial but – spoiler alert – you’re not going to need it.”

Brown was one of seven foundation players of the Wellington Phoenix who were signed in 2007 for its inaugural season in the A-League.

Original article by Molly McHugh, WIRED, March 2, 2016.


Tags: All Whites  AllBirds  Joey Zwillinger  Tim Brown  Wellington Phoenix  Wired  Wool Runners  

Grace Stratton an InStyle Badass Woman for 2019

Grace Stratton an InStyle Badass Woman for 2019

Nineteen year old kiwi Grace Stratton, founder of accessible fashion website allisforall.com (AIFA), has been recognised as one of American InStyle magazine’s 50 Badass Women for 2019 https://www.instyle.com/celebrity/50-badass-women-2019 – a…