Lindsay Lohan in Allbirds Running Shoe Campaign

American actress and entrepreneur Lindsay Lohan is fronting Allbirds new running shoe campaign celebrating the New Zealand-American sustainable brand’s eco-friendly bright pink sneakers.

Lohan stars in the company’s new campaign promoting its new eco-conscious Tree Flyer running sneakers. In the one-minute spot, the Mean Girls star nods to the cult favourite film turned Broadway musical written by Tina Fey, The Hollywood Reporter’s Danielle Directo-Meston writes.

In the advertisement, Lohan chooses a pair of hot pink kicks from a lineup of sneakers and adds, “Well, it is Wednesday,” referring to the famed line uttered by Amanda Seyfried’s Mean Girls character, Karen.

Lohan continues: “[The Tree Flyers] don’t just look cute; they’re made of natural materials – always avoid the plastics.”

Original article by Danielle Directo-Meston, The Hollywood Reporter, June 29, 2022.