The Future Of New Zealand Wine Is Strong
“The future of New Zealand wine is strong – both through local sales and, increasingly, export,” writes Master Sommelier Cameron Douglas in an article for Snooth. “There’s no question that New Zealand produces fine wines,” he writes. In addition to Sauvignon Blanc and Pinot Noir, Chardonnay, Pinot Gris, Syrah, Methode Traditionnelle and Rosé are some of the New Zealand wines that are getting noticed by Sommeliers and wine buyers.
“Export statistics (taken from NZ Winegrowers) reflect an increase in demand for New Zealand wine in the USA, United Kingdom and Canada. NZ Sauvignon Blanc leads the pack by a significant amount exported (182 million litres in 2016), followed by Pinot Noir (12 million litres in 2016).”
“At home New Zealand wine sells extremely well, and in many cases producers are running out of stock sooner than expected. Some companies are forced to release the next vintage early, or ask their loyal customers to hold off for the next formal release.” “This does present certain challenges – including forecasting market demands, and the role the value of the New Zealand dollar plays in export sales,” writes Douglas.
“Planning twelve to thirty-six months ahead along with maintaining a capital budget that allows for market exploration as well as maintenance of current sales levels is a constant headache for many.”
“One of the competitive advantages developed to meet these challenges has been to diversify and target multiple markets simultaneously – especially so for exports.”
“One excellent example of how this model can be successful is the Villa Maria brand, headed by industry icon Sir George Fistonich,” according to Douglas.
“Villa Maria is a company that manages its market presence constantly and well, does not rest on its laurels and demonstrates that vision, persistence, patience, quality raw product and attention to detail can lift the value and enhance New Zealand wine’s reputation.”
“The future of New Zealand wine is strong, and while the road to market will always be challenging the rewards of sales and loyalty are available,” concludes Douglas.
Article Source: Snooth, Cameron Douglas MS, August 4, 2017
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