Possums Adding Value to Elver’s Backpacks

“When Kiwi footwear and accessories start-up Elver launched last year the brand faced a dilemma: manufacturers can’t produce small batches without extraordinary costs. The firm decided to capitalize on the availability of ethical furs such as that of possum (considered a pest) and only source offshore for material such as leather,” Monocle reports.

“‘By using possum fur we hope to create demand for its harvest, which has a positive spin-off: assisting conservation management,’ says Andrew Steel, who founded the company with Blake Dunlop.

“‘Our major competitors [for backpacks particularly] operate at the lower end of the market. Our possums allow us to add value.’”

Original article by Monocle, September 2014.


Tags: Andrew Steel  Blake Dunlop  Elver  Monocle  possum fur  

Auckland Chefs Shake Up the Pans

Auckland Chefs Shake Up the Pans

“Tāmaki Makaurau Auckland gets the glutton’s share of Aotearoa New Zealand’s most talented chefs,” Joanna Bates writes for the Australian Financial Review. “And in 2020, they rose to new culinary heights…