Positive Reinforcement

Researchers from the University of Otago have been published in the totem of scientific veracity, Nature magazine. The paper builds on the notion that positive reinforcement helps the acquisition of learned behaviours.


Tags: behavioral psychology  Nature Magazine  University of Otago  

Frances Shoemack’s Abel a Less-Is-More Scent

Frances Shoemack’s Abel a Less-Is-More Scent

When New Zealander Frances Shoemack started fragrance brand Abel, over a decade ago, she was convinced that the world didn’t need more “stuff”, she tells Forbes contributor Esha Chhabra. “We…