No Master Plan for Makeup Maestra Lisa Eldridge

While two million-plus subscribers certainly earns her the label, ‘YouTuber’ doesn’t quite cover the laundry list of Auckland-born Lisa Eldridge’s professional accomplishments, Lela London writes for Forbes.

As a makeup artist, Eldridge, 46, has spent over two decades painting the faces of some of the world’s ‘most beautiful’ women (Cindy Crawford, Rosie Huntington-Whiteley and Dua Lipa, to name but a few), yet the multi-hyphenate still falls short, London writes.

These days, Eldridge could be labelled an entrepreneur, creative director, author, makeup artist or YouTuber – and so she is. All at once.

“I was an early adopter of the digital world – one of the first makeup artists with a dot-com and the first professional with a high profile in the industry to regularly upload tutorials to YouTube,” Eldridge tells London.

“What I love most about my job is the variety – one day I’ll be in a lab creating products, the day next I’m on a shoot with a celebrity or doing an editorial for an international brand campaign, and the next discussing the history for my documentary series or studying my vintage collection for inspiration,” she says. “There really is no master plan.”

Original article Lela London, Forbes, May 29, 2021.


Tags: Forbes  Lisa Eldridge  makeup artistry  

Sustainability is Abel’s Top Note

Sustainability is Abel’s Top Note

Artisanal companies from Britain to New Zealand are putting environmentally sensitive production, practices and packaging at the centre of their business models, Isabella Kwai reports for The New York Times. Based between…