New Zealand Wine Maker Invivo Breaks Crowdfunding Record

Invivo Wines has become New Zealand’s first business to attract NZ$2 million in a crowdfunding campaign in less than two weeks after launching on the Snowball Effect crowdfunding platform.

Tim Lightbourne and Rob Cameron, the founders of the company, had set a target of NZ$ 250,000 in order to expand their export business.

“Since 2008 we’ve steadily built up an exciting and innovative brand and it’s great to see the public believe in us and what we are doing” they told NBR Online.

In their crowdfunding campaign Invivo state that they “have never been big fans of convention” and wanted people “who love to drink their wine or just love the way they do business” be able to get involved and share their success.

Invivo Wines released their first wine in 2008 and have expanded their range to include Pinot Noir, Pinot Gris, Rosé, Sparkling, Riesling, and Chardonnay since then.

Article Source: thedrinksbusiness, Gabriel Stone, March 30, 2015.

Image Source: Wikimedia Commons

Tags: Invivo Wines  Rob Cameron  Snowball Effect  The Drink Business  Tim Lightbourne  

Frances Shoemack’s Abel a Less-Is-More Scent

Frances Shoemack’s Abel a Less-Is-More Scent

When New Zealander Frances Shoemack started fragrance brand Abel, over a decade ago, she was convinced that the world didn’t need more “stuff”, she tells Forbes contributor Esha Chhabra. “We…