Actress Sarah Jessica Parker Drops New Invivo Wine

In February, Food & Wine magazine first caught wind of Sarah Jessica Parker’s latest project – her own line of wines, in collaboration with Auckland-based wine company Invivo & Co. Last week, the publication reported that Parker had announced via Instagram that the first bottle, “Invivo X, Sarah Jessica Parker Sauvignon Blanc”, would officially hit shelves in September.

“X, marks the drop! Proud to reveal and introduce Invivo X, SJP Sauvignon Blanc!” Parker wrote. “First samples just arrived in NYC from the famous Sauvignon Blanc Marlborough region in New Zealand. I’ve popped the cork and am now even more excited for its September worldwide launch!”

As Parker wrote on Instagram, the wine is made with grapes from Marlborough, New Zealand – famous for its sauvignon blanc – blended from five different estates. The founders of Invivo, Tim Lightbourne and Rob Cameron, flew out to New York in May to finalise the wine with Parker, trying samples of a 2019 vintage harvested in April from different sub-regions of Marlborough, Food & Wine reports. During the course of a three-hour blending session, they figured out the proportions from each vineyard to create the sauvignon blanc. The end results? Reportedly, the blend has notes of grapefruit, honeysuckle flower, passionfruit, and citrus zest – the palate starts off with “sweet-scented fruits” and a “soft, but balanced, acid spine” before the fruit flavour intensifies.

The name of the wine, “X, SJP” is a nod to Parker’s email sign-off, and she also hand-painted the X design on the original label. (The teal paint matches a satin shoe colourway, “Hamilton”, from her shoe collection.)

Original article by Bridget Hallinan, Food & Wine, July 31, 2019.


Tags: Food & Wine  Invivo Wines  Rob Cameron  Sarah Jessica Parker  Sauvignon Blanc  Tim Lightbourne  

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