KR on Argentinean Edge

27 October 2008 – Saatchi & Saatchi CEO and Lovemarks instigator Kevin Roberts keynoted HSM’s Buenos Aires management conference alongside Harvard U strategy guru Michael Porter, Nobel laureates Joseph Stiglitz (Economics) and Muhammad Yunus (Peace), and Wikipedia creator Jimmy Wales. Speaking to an audience of 2,000, Roberts’s advice for challenged times was “hold your nerve; stay focused; welcome paradox; have consumer foresight; lead with emotion; and have courage to act.” He said that the destruction of old operating systems gave rise to new rules, new markets, new ideas and new technologies. He noted that both Microsoft and Fedex were founded in the mid-70s recession. “Fortune favors the brave – still.”