Ginseng dilemma solved

Otago University senior chemistry lecturer Dr Barrie Peake has come up with a way to prove that Wisconsin’s ginseng really does comes from Wisconsin, putting an end to fraud in places like China, where suppliers claim that lesser-quality ginseng comes from the Badger State — thus devaluing the local American crop. Peake has developed a fingerprint which identifies traces like copper from the soil where the ginseng is grown. Butch Weege of the Ginseng Board of Wisconsin says it’s a first for the industry — and it finally creates a procedure to determine if a Wisconsin product is authentic. Peake is an environmental chemist with a particular research interest in natural aquatic systems.


Tags: Ginseng  University of Otago  Wisconsin  WTAQ  

Emilia Wickstead Helping Airline Make an Impression

Emilia Wickstead Helping Airline Make an Impression

Around the globe, airlines and hotels are collaborating with top fashion houses to reshape brand narratives, like Air New Zealand and their partnership with London-based Emilia Wickstead. Condé Nast Traveler’s Caitlin…