Challenging Perceptions of Beauty

This week, designer Karen Walker will show her 14th season at New York Fashion Week. And then there’s her jewellery collection, homeware, a range of paints for Resene and the diffusion label Hi There From Karen Walker. It all adds up to a powerful brand, but unexpectedly at the forefront is Karen Walker sunglasses. Walker is marching to the beat of her own drum this season with an eyewear campaign featuring models aged between 65 and 92. “Our brand is always very optimistic,” Walker says. “We really liked the idea of taking the essence of optimism and looking to the future with this campaign. It’s challenging the preconceptions of beauty and we always like to challenge the norm.”