Authentic Fresh Energy

Auckland director Christine Jeffs, known for acclaimed Indie films Sunshine Cleaning and Rain, has signed with the New York-based commercial production company Xenon for exclusive US spot representation. Xenon executive producer/founder Doug Robbins said of Jeffs’ appointment: “What truly excites me is that in an industry of rebranded directors, Christine offers an authentic fresh new energy.” Before joining Xenon, Jeffs was represented for commercials by Saville Productions (New York/Los Angeles). Her commercial work has earned her a number of awards including a Cannes Bronze Lion and New Zealand’s CAANZ creative excellence Axis Award for Direction three years consecutively. Jeffs is currently in development on a romantic comedy, Wonderful Tonight.