Text Polling a Hit in US

Auckland mobile marketing company Txstation has established a strong presence in the US, providing real-time audience polling for the National Basketball Association, Fox News and the Ultimate Fighting Championship. Txtstation’s technology allows broadcasters and event organisers to ask viewers questions during games and broadcasts using on-screen graphics. Answers are sent in via SMS to a shortcode or through a website and are then displayed in real-time on TV, online or in stadiums. “That’s very appealing, not just for broadcasters and sporting leagues, but for advertisers and sponsors of sports,” said chief executive Greg Hayes in Wellington’s Dominion Post. “We’ve got a real niche in the marketplace.” Txstation is now seeking capital from NZ investors to expand its operations in the US.