Tee King

New Zealander Glenn Jones has won the US-based Threadless t-shirt design competition a record 17 times. Jones, the creative director at Auckland’s Dashwood Design studio, gets regular fan e-mail and has been featured on the cover of the NZ’s ProDesign magazine as the “King of the Tees”. Founded in 2000, the Threadless website allows users to vote on t-shirt designs submitted from all over the world. The winning designs are printed and sold in batches of 1500, and earn their creators US $2000. Threadless has been hailed as a prime example of the growing shift in consumer control from experts to the masses.