Straight to the point

Two hard-hitting, ‘in your face’ anti-speeding campaigns from Colenso and  Saatchi & Saatchi who were both awarded Bronze Lions at the recent 2009 International Advertising Festival in Cannes have been accredited in helping reducing the number of fatal traffic accidents on roads north and south of Auckland. Papakura and Franklin District Council’s ‘bleeding billboards’ (below)  designed by Colenso  feature portraits of children that bleed from the eyebrows, nose, ears and mouth when it rains. The effect is startling and transforms fresh-faces into car crash victims above the strap line: ‘Rain changes everything. Please drive to the conditions’. When the sun shines they return to normal. For the Rodney District Council ‘Slow Down’ campaign (above), Saatchi & Saatchi wanted to prove how violent the force of a crash was. With the help of an engineer they calculated that at 125 kph, it is equal to 10 grenades exploding. To demonstrate this they blew up a car, collected the debris, reconstructed it with 1000’s of pieces of string and invited people to see it. Papakura and Franklin District Council's 'bleeding billboard


Tags: Bronze Lions  Cannes  Colenso BBDO  Daily Mirror  Franklin  Franklin District Council  International Advertising Festival  Papakura  Rodney  Rodney District Council  Saatchi & Saatchi  

What’s for – Decolonial – Dinner?

What’s for – Decolonial – Dinner?

Online art platform Contemporary HUM’s last publication of 2019 sees Indigenous Canadian artist and curator Tania Willard explore the work of New Zealand artists BC Collective and Louisa Afoa, currently on…