Measuring by Memory

A group of Otago University researchers have proven that blind people are consistently more accurate in estimating the size of familiar objects – such as a loaf of bread – with their hands than their sighted counterparts. “Surprisingly, in over one hundred participants with normal vision, a marked overestimation in object size was demonstrated,” says study co-author Elizabeth A. Franz. “[This suggests] that the visual-memory representations in sighted individuals might not be accurate after all.” The study’s findings were published in the January 2005 issue of Psychological Science, a journal of the American Psychological Society.


Tags: American Psychological Society  Elizabeth A. Franz  Medical News Today  Psychological Science  University of Otago  visual-memory  

Emilia Wickstead Helping Airline Make an Impression

Emilia Wickstead Helping Airline Make an Impression

Around the globe, airlines and hotels are collaborating with top fashion houses to reshape brand narratives, like Air New Zealand and their partnership with London-based Emilia Wickstead. Condé Nast Traveler’s Caitlin…