Hi-fi Goes Hi-tech

More Hyperfactory innovation. Popular NZ dance music radio station – GeorgeFM – has introduced a streaming SMS system to interact with their audience. Listeners can now text their requests, queries, and feedback directly to the DJ, cutting out the time delay and unreliability of on-air phone calls. GeorgeFM’s Jeff Kay: “SMS fits with the station’s image and speaks in the same language as our audience.”

Tags: australiainternet.com  GeorgeFM  Hyperfactory  Jeff Kay  SMS technology