Designs on New York
Christchurch-born art director and graphic designer, Jeff Docherty has spent the last seven years making a name for himself in NZ, Australia, and New York. To date, Docherty’s work has appeared in the New York Times Magazine as well as Australian titles Summer/Winter, Lemonade, STU, and (inside.) He is currently designing for the New York-based popular science magazine, Seed. In Seed’s May issue, Docherty likens graphic design to a science experiment “with serveral different, equally valid solutions to the problem.” “You’re trying to capture the tone and mood of the whole story on one page,” he says. “At the same time, your solution must be true to the science.” Docherty is a graduate of the Christchurch College of Art and Design.