Deluxe Innovation

Douglas Creek Ltd (Bay of Plenty) has spent the last five years developing Cervelt, a groundbreaking luxury fibre made from the down of NZ deer. Cervelt is a strong light-weight textile with a fibre diameter of just 13 micron (merino wool is 18 and the finest cashmere 15.5). “There are many qualities of Cervelt yet to be quantified,” says Douglas Creek Director Bert McGhee. “[We] believe it is possibly the greatest natural fibre in the world and there is nothing on the market that comes close, with trials in Europe and NZ exceeding all expectations.” Fibre2Fashion clearly agrees, describing Cervelt as “the most revolutionary textile development seen worldwide in over 150 years.”


Tags: Bay of Plenty  Bert McGhee  Cervelt  Douglas Creek Ldt  Europe  fabric technology  Fibre2Fashion  Merino Wool  New Zealand  New Zealand deer  

Sustainability is Abel’s Top Note

Sustainability is Abel’s Top Note

Artisanal companies from Britain to New Zealand are putting environmentally sensitive production, practices and packaging at the centre of their business models, Isabella Kwai reports for The New York Times. Based between…