Deluxe Innovation

Douglas Creek Ltd (Bay of Plenty) has spent the last five years developing Cervelt, a groundbreaking luxury fibre made from the down of NZ deer. Cervelt is a strong light-weight textile with a fibre diameter of just 13 micron (merino wool is 18 and the finest cashmere 15.5). “There are many qualities of Cervelt yet to be quantified,” says Douglas Creek Director Bert McGhee. “[We] believe it is possibly the greatest natural fibre in the world and there is nothing on the market that comes close, with trials in Europe and NZ exceeding all expectations.” Fibre2Fashion clearly agrees, describing Cervelt as “the most revolutionary textile development seen worldwide in over 150 years.”


Tags: Bay of Plenty  Bert McGhee  Cervelt  Douglas Creek Ldt  Europe  fabric technology  Fibre2Fashion  Merino Wool  New Zealand  New Zealand deer  

Allbirds Puts a Label on Fashion’s Climate Impact

Allbirds Puts a Label on Fashion’s Climate Impact

Allbirds’ sustainability lead Hana Kajimura talks to The Guardian’s Nadra Nittle about why the company, founded by New Zealander Tim Brown and American Joey Zwillinger, uses carbon labelling to raise consumer…