Clean, Pure, Natural Cosmetics to France

NZ cosmetics companies Trilogy, Skinfood, Art a Face, Living Nature and Antipodes have presented their ranges to 50 French retailers and beauty journalists at the NZ ambassador’s residence in Paris. The May 14 breakfast event received a strong response, according to NZ’s ambassador to France, Sarah Dennis. “New Zealand beauty brands differentiate themselves in this market, built on the image of a clean and pure environment and high quality natural ingredients,” she said. Some of the cosmetics companies’ products are already available at Paris’s high-end Printemps department store, as well as in specialist skin-care outlets. The French fact-finding and promotional tour was organised by NZ Trade and Enterprise (NZTE).