Brianne West Revolutionising Beauty Industry

In a feature published by The CEO Magazine, Ethique’s founder and CEO New Zealander Brianne West reveals the logistics of getting a regenerative beauty business onto the world stage and the mass appeal of her products for consumers.

For West, who’s been operating Ethique for just over nine years, the beauty space – while teeming with one new formulation after the next – ultimately needs brands that deliver outstanding products that are supported by solid green credentials and transparent supply chains.

Notably, Ethique, which produces a range of solid hair, face and body bars, is one of the first B Certified Corps in New Zealand alongside the following certifications: palm oil free; compostable packaging; cruelty free and vegan; and living wage certified, to name a few.

“I want to be a billion-dollar global trusted brand because that will not only enable us to save however many plastic bottles and pay our team a bigger wage, but also work with more direct trade suppliers,” West says.

Original article by The CEO Magazine, May 4, 2022.

Tags: Brianne West  CEO Magazine (The)  Ethique  

Microbiologist Tanu Gupta Wins Basil Jarvis Prize

Microbiologist Tanu Gupta Wins Basil Jarvis Prize

Palmerston North AgResearch senior scientist Tanushree Gupta has received the Basil Jarvis Prize at the Applied Microbiology Awards, which was presented to her in London, AgResearch communications specialist Gred Ford writes…