Brand Passion Paramount

Sean Fitzpatrick and the All Blacks are held up as inspiring examples for business leaders by American finance blogger, Jim Citrin: “No other sports franchise in the world has achieved a 72 percent winning percentage over as long a period. It’s amazing that a nation of just 4 million … can produce the greatest team in the history of any sport.” In high demand as a motivational speaker in the US and Europe, Fitzpatrick is an eloquent promoter of team-play and emotional connection in business. “With the All Blacks, a passion for the brand is paramount,” he says. “When a team member puts on the All Blacks jersey, he knows that he can win, that he must win. Winning as an All Black is not about the individual, or even about today’s team. Each player feels part of an unbroken tradition going back over a century.”