All Black Across the Board

New Zealand Maori and the national men’s sevens team will be rebranded and known as the Maori All Blacks and All Blacks Sevens, the New Zealand Rugby Union (NZRU) has said, with a change in their logos on the jersey to also incorporate the All Blacks name. “This change allows us to create more reasons for international companies to associate with the All Blacks and New Zealand rugby by convincing them that the brand has real global reach,” NZRU chief executive Steve Tew said. The changes take effect for the next International Rugby Board (IRB) sevens circuit and for the Maori team on their end of year tour in the northern hemisphere.