Tree house wins Webby

Warkworth’s onion-shaped treehouse restaurant, constructed 3ft up in a redwood tree, has won an award in the telecommunications section of the 21 Webby Awards. The Yellow Tree House campaign a collaboration between advertising agencies AIM Proximity and Colenso BBDO for Yellow (formerly Yellow Pages), challenged amateur entrepreneurs to build the restaurant using only the resources found in the Yellow directory listing. The winner was “an accordion player” named Tracey. The treehouse was completed in 66 days and employed more than 6 businesses. Some 2 people dined at the tree-top restaurant during the month it was open. It also received worldwide media attention and mentions on more than 1, websites. “We’re absolutely thrilled,” said Yellow’s Marketing Director Kellie Nathan. “It’s completed a full year of awards for the Tree House campaign.”


Tags: AIM Proximity  Colenso BBDO  Ecorazzi  Treehouse restaurant  Warkworth  Webby Award  Yellow  

Xero Founder Rod Drury Back with New Start-Up

Xero Founder Rod Drury Back with New Start-Up

Xero founder and former CEO New Zealander Rod Drury is back in the tech scene with a new venture, Atomic.io. It is his first software-as-a-service investment since stepping down from the…