New Anchor Campaign Celebrates New Zealand’s Finest Exports
Last weekend’s Bledisloe Cup test saw the launch of Anchor’s new campaign, which acknowledges the huge contribution farming has made to building the nation, the dairy industry and the All Blacks.
The campaign features both archive material showing farming All Blacks as well as new footage.
“Having now been privileged to work on nine All Blacks campaigns since 1999, it was important to help find an All Blacks story less-told. And telling Anchor’s story, which is so deeply entwined with the team, allowed us to do just that – and at a time when farmers need all the acknowledgement and support for their hard work that they deserve,” said Andy Blood, creative director at Colenso BBDO.
New Zealand farmers started with nothing. They tamed the land and made it productive. There were no short cuts back then. That was the making of our agriculture, our dairy industry, and our other world famous exports. Including the All Blacks.
“The ad shows how lots of long days and hard yakka were the making of our dairy industry, and our other world famous exports – rugby players,” said Anna Gestro, Fonterra Brands NZ marketing manager (Anchor).
The partnership between Anchor and The All Blacks was announced on July 31st 2015 – 80 years to the day after the first 1935 overseas tour.
Article Source: LBB Online, August 18, 2015.
Image Source: Youtube