Last weekend’s Bledisloe Cup test saw the launch of Anchor’s new campaign, which acknowledges the huge contribution farming has made to building the nation, the dairy industry and the All Blacks. The campaign features both…
Watch Anchor’s new campaign and discover an All Blacks story less-told.
Four months on from August’s botulism scare, New Zealand dairy giant Fonterra has launched their Anchor brand into the Chinese market. The brand, which is endorsed by Chinese actress Hu Ke, is being touted a…
As British consumers have become more concerned about food safety, Anchor has taken advantage of New Zealand’s clean, green image to promote its spreadable butter – a product invented by the New Zealand Dairy Board.
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