Simple literary lines
The New Zealand Book Council is running an advertisement in cinemas throughout the country with a simple message: “Go home, and read a book.” The ad, which rolls after the film credits, was created a few years ago by the Colenso BBDO agency. It reads: “Still here? Wow. You must really love reading. Go home, and read a book.” Earlier this year, the New Zealand Book Council won the Best Big Budget/Big House Book Trailer award at the Moby Awards for Going West by Maurice Gee.