Simple literary lines

The New Zealand Book Council is running an advertisement in cinemas throughout the country with a simple message: “Go home, and read a book.” The ad, which rolls after the film credits, was created a few years ago by the Colenso BBDO agency. It reads: “Still here? Wow. You must really love reading. Go home, and read a book.” Earlier this year, the New Zealand Book Council won the Best Big Budget/Big House Book Trailer award at the Moby Awards for Going West by Maurice Gee.


Tags: Cinema advertising  Colenso BBDO  Gallery Cat  Maurice Gee  The New Zealand Book Council  

Pirate Comedy Deserves Another Season

Pirate Comedy Deserves Another Season

Cancelled after two season, Taika Waititi’s “silly comedy” Our Flag Means Death “deserves one more voyage”, according to Radio Times critic George White. “ was meant to be sacred…