New Zealand Launches Testicular Cancer Booth Check

Ever thought of getting a health check but worried about having to? Well, drop your pants. Meet the Testimatic, a booth allowing New Zealand men to have their testicles checked without having to face a doctor.

Testicular cancer is the number one cancer in young men in Western nations. The booth was unveiled at the Big Boys Toys expo, a huge exhibition in Auckland catering to all things men stereotypically are supposed to be into.

So that’s stuff like cars, gadgets, action sports, barbeque or construction machinery.

Strolling between all those markers of perceived old school masculinity, there was the Testimatic, labelled as “the world’s first auto ball checker”.

What you do is muster your courage, step up to the booth, pull a curtain around you and drop your pants.

What then happens is not some fancy high tech screening process – instead, there’s a good old urologist sitting in the booth who – through a hole – will have a little feel of your balls. In a matter of minutes, you’ll be good to go again.

The project is in line with Testicular Cancer New Zealand’s goal to raise awareness of the illness. The cancer has very high rates of being cured, but it all depends on how early it’s diagnosed.

According to Testicular Cancer New Zealand, 90 per cent of cases are cured – if detected at an early stage, the rate is about 99 per cent.

Original article by BBC, November 15, 2018.


Tags: BBC  Big Boys Toys expo  testicular cancer  Testimatic  

Emilia Wickstead Helping Airline Make an Impression

Emilia Wickstead Helping Airline Make an Impression

Around the globe, airlines and hotels are collaborating with top fashion houses to reshape brand narratives, like Air New Zealand and their partnership with London-based Emilia Wickstead. Condé Nast Traveler’s Caitlin…