iEdge

The SMH tries to find the code behind the icon-making, convention busting, award winning (but secretive) Apple design team after, for the fourth year running, Apple takes out the British Design and Art Direction Association’s top award for industrial design. “I understand, without knowing for sure, that it is about six people, one of whom is an Australian and another a New Zealander …” There is no i in team, but Kiwi Danny Coster is the edge in the machine.