New Zealand franchise Burger Fuel will offer grass-fed halal meat to its customers when a chain of 15 outlets open over five years throughout the United Arab Emirates (UAE). Burger Fuel’s first store operates from The Walk at Jumeirah Beach Residence in Dubai. Ayman Hanbali, the retail marketing manager for Al Khayyat Investments in Dubai, which has the UAE franchise agreement for Burger Fuel, says he hopes the chain will appeal to the Emirates’ increasingly health-conscious population. “We are offering halal grass-fed meat, which comes from New Zealand,” Hanbali says. “All the components of the sandwich also come from New Zealand, including the vegetables, and follow European standards.” Burger Fuel currently has 27 locations throughout New Zealand. It was founded in Auckland in 1995.