Get Naked with a 3D Fitness Tracker Mirror

New Zealand-born Farhad Farahbakhshian and Briton Ed Sclater of Naked Labs have designed a mirror that lets you see, in real-time, the effect of your workout on your body.

The Naked 3D Fitness Tracker is a full-length mirror embedded with 3D sensors, and is enabled with Bluetooth and Wi-Fi. When the user stands on an accompanying turntable in front of the mirror, it uses infrared light and weight information from the table to create a 3D model of the individual’s body, allowing the mirror to calculate accurate body fat percentage and track muscle growth and fat loss in real time.

It also allows the user to set and track goals and see time-lapses of how their body has changed over time. The idea behind the mirror was to motivate a behavioural change in people.

“It is so hard to get and stay healthy, when we all lead such busy lives,” Farahbakhshian says.

“If you aren’t seeing any progress, it’s easy to give up. But getting a real sense of how your hard work is paying off is a great motivational boost and helps us understand how our decisions affect our body, empowering us to make more informed decisions,” he says.

Naked Labs, which is based in California, has working models of the mirror and is in the process of internal beta testing.

Farahbakhshian studied electrical engineering at Oregon State University. Before founding Naked Labs, he was director of marketing and business management at Maxim Integrated.

Original article by Sonali Kokra, The National, November 15, 2016.

Tags: Farhad Farahbakhshian  Naked 3D Fitness Tracker  National (The)  

Emilia Wickstead Helping Airline Make an Impression

Emilia Wickstead Helping Airline Make an Impression

Around the globe, airlines and hotels are collaborating with top fashion houses to reshape brand narratives, like Air New Zealand and their partnership with London-based Emilia Wickstead. Condé Nast Traveler’s Caitlin…